Branding, packaging and information system design for medicinal cannabis company.
Natura is the first brand to make shopping for medicinal cannabis easy. By adopting an over-the-counter naming convention, we remove barriers and provide clarity to patients. But Natura isn’t a cold and flu medicine formulated in a lab. Natura is sun-grown in a greenhouse. To convey Natura’s human-centric values, we created an approachable brand identity with a focus on user-friendly information systems.
